Blog & Updates

 
 
Ricardo Seixas Ricardo Seixas

Safeguarding eCommerce during the Outbreak.

It’s no secret that the impact of Covid-19 on business has been felt globally. Businesses and brands have had to take drastic action to keep afloat in these unprecedented times. But with some forward planning and a change in strategy, you can ensure the safeguarding of your business throughout this period.

Read More
Ricardo Seixas Ricardo Seixas

Ads, creative assets & copy are the most important factor.

Creative assets are the most important factor in generating sales. In any channel, by far. And as much digital is a mensurable space, it is a space where consumers are coming to be engaged and entertained. So cutting through the clutter with a story, a good ad, is key.

Read More
Ricardo Seixas Ricardo Seixas

Humans: predictable creatures in a digital world.

In today’s world, the effervescent and mercurial partnership between the internet and digital marketing has allowed brands and business to scale at an unprecedented speed. This, along with the ever-evolving and growing number of strategies, placements and opportunities, means the fight for a consumer’s attention, let alone a quantifiable action, is at an all-time high.

Read More
Ricardo Seixas Ricardo Seixas

Near real-time inspiration changed the seasonal buying cycles.

Consumers are now fuelled by near real-time inspiration, social pressure for newness and supported by fast and convenient consumption. And the best part for brands is that these young consumers are very comfortable with algorithms and advertising helping them to discover new products.

Read More
Articles Ricardo Seixas Articles Ricardo Seixas

Stop with audiences, media plans or KPI’s: instead start with a concept.

The true potential of digital advertising and the ability to really cut through the noise can only be effectively achieved by blending a concept, story, narrative, creative assets, specifications of ad format and a particular audience that will relate to that piece. And that audience should be based on a specific set of behaviours, tastes, personal choices and not on demographics, postal codes or “personas”.

Read More
Ricardo Seixas Ricardo Seixas

We’ve been shortlisted!

Our very own MD made it to the Digital City Awards 2020 Shortlist for Digital Leader of the Year alongside some amazingly talented national industry leaders.

Read More
Ricardo Seixas Ricardo Seixas

Hello!

A long-term project is just starting and we look forward to share great content with you!

Read More
Ricardo Seixas Ricardo Seixas

Press Release: One Day Agency launches.

One Day Agency will be a “one-stop shop for all things digital marketing” and “aims to break old agency-brand barriers to become a brand’s true digital partner”.

Read More

Get in touch!

Transform your digital advertising today and learn how we’ll influence your buyer.